Photography, production, model scouting & locations

4 global consumer scenarios which reflect the diversity of modern life through the eyes of a consumer mug or laundry belonging. Shot to cover 4 main regional target audiences of DuPont: ASPAC, North America, Latin America and Western Europe.

Key words for the shooting: authenticity, color-saturated, vibrant and a ’feel of the moment’ atmosphere.

This campaign is made in close cooperation with Brandmanager Francis Stalder and Inge van Straalen, DuPont (Netherlands) and Creative Director Peter Davis, Gyro (UK).