Danske Bank, visual identity

The fly on the wall

“Our photo style is an essential part of our visual identity. We use photos to tell our stories and to ensure that our expression is inviting, warm and human. By doing so we form a natural bond with real people and honest moments. Our photos should showcase how Danske Bank create honest frozen life moments with real people, clients, partners and employees”. Danske Bank Group.

We are proud to be part of the execution of Danske Bank’s photo style. To us the concept is known as ‘staged reportage’. We did the pre production, casting and location scout based in Copenhagen. The execution of the photos started out in Denmark, Finland, Sweden and Norway in 2015 and 2016. The result is a brand new image bank consisting of more than 1,000 pictures and counting.