Still photos for
Danske Bank, visual identity
Concept keyword: The fly on the wall
“Our photo style is an essential part of our visual identity. We use photos to tell our stories and to ensure that our expression is inviting, warm and human. By doing so we form a natural bond with real people and honest moments. Our photos should showcase how Danske Bank create honest frozen life moments with real people, clients, partners and employees“.
Danske Bank Group.
We are very proud to be part of the execution of Danske Bank’s visual identity. We call it ‘staged reportage’ and it embraces our favorite keyword visual consistency, authenticity, honesty, presence and aesthetics.
From our base in Copenhagen we settled the pre production such as planning, casting and location scout. An approach that required a faith in the process and a need for spontaneity and less control.
The execution of the visual identity started out in Denmark and continued to Finland, Sweden and Norway.
By using real people only we bring a genuineness to the photographs. We believe it causes authentic engagement and the result connects with us on an emotional level. We create honest and real moments.
The result is a brand new image bank consisting of more than 1,000 pictures and counting.