Still photos for Danske Bank, visual identity
Concept keyword: The fly on the wall
“Our photo style is an essential part of our visual identity. We use photos to tell our stories and to ensure that our expression is inviting, warm and human. By doing so we form a natural bond with real people and honest moments. Our photos should showcase how Danske Bank create honest frozen life moments with real people, clients, partners and employees“. Danske Bank Group.
We are very proud to be part of the execution of Danske Bank’s visual identity. We call it ‘staged reportage’ and it embraces our favorite keyword visual consistency, authenticity, honesty, presence and aesthetics.
The execution of the visual identity
From our base in Copenhagen we did the pre production, planning, casting and location scout. The execution of the visual identity started out in Denmark, Finland, Sweden and Norway in 2015 and 2016. By using real people only brings a genuineness to the photographs. It causes authentic engagement and the result connects with us on an emotional level. Because it is an honest moment. What we see is the true reality.
The result is a brand new image bank consisting of more than 1,000 pictures and counting.