About the shoot

The purpose of the shoot was to capture imagery that would attract and communicate with new young clients. The keywords for this campaign is youth, hip visuals and a spontaneous instagram feel of the moment. The video is made from stills in a frozen scene. It’s a slice-of-life mid-action in a young individuals life. The secondary shots reveal the individual’s environment by showing details from an everyday life.

Art Direction: Flemming West Petersen, Danske Bank.

Digital imaging: The Color Club